using ai

Using AI

How I think about and work with AI tools — what changes, what stays the same, and what surprises me.

The Prompt Is the Design

Writing a good prompt and writing good copy share the same muscle. Specificity, audience, constraint — the craft transfers.

What AI Can't Hear

The model has no memory of the conversation you had with yourself before you opened the chat window. That gap is the work.

AI as Rubber Duck

Sometimes I'm not asking for an answer. I'm asking for a patient audience while I find it myself.

When I Stop Trusting the Output

Confidence is not accuracy. The model's fluency makes it easy to miss the moment it starts making things up.